Lotte Department Store

Lotte Department Store has eight floors and I perused all of them. It was really silly. I thought that having only done clothes shopping at lower end stores that maybe the fashion of Korea was misrepresented a bit, but no. High end clothes just mean more ruffles, more spandex leggings, more long, clunky jewelry, and more awful color clashing.

There was not as much Engrish as I wanted, though I did find a couple good examples. I'm kicking myself now for not writing it down, but the first good one I saw said something about "feeling actually emotion," which was cool and made me laugh out loud. Another one was called "Green, Be Nice!" and had a bunch of little icons, presumably stuff you can recycle? One of them was "Strong Duck." I took a long time looking at that shirt.

The things men wear here would frighten any American man, I think. I really, really, truthfully saw ties with sequins and glitter on them. And a lot of them, too, not just a few weird ones. Like almost a majority of the ties in the store were either bejewelled or were a color not considered masculine by our culture.

Additionally, golf clothes, which get half a floor to themselves, are evidently synonymous with blindingly bright colors. They don't seem to go as much for the plaid golf pants here, unless of course they are canary yellow and fluorescent orange.